- Have fewer service calls
- Answer where to find the products
- Replace in local trade by demand
- Measure effectiveness of campaigns and merchandising
- Divert the shopper from shortages in stores
- Deliver omnichannel journey
- Gain insight into the shopper's profile
- Convert campaigns into shopper actions
- Run campaigns where there is stock
- Have on-to-off trade marketing with scale
- Generate qualified POS leads
- Be strategic for distributors
- Have more speed in the answers in the SAC
- Differentiate yourself from other retail brands
- Expand active POS
- Increase product turnover and sellout
- Know demand to increase mix
- Anticipate ruptures in small retail
- Increase launch sales